Aylin Hikl

Aylin Hikl is the managing director of Logical Lemon and has spent years helping companies, specialists and brands use YouTube as a genuine sales and positioning channel. Her clients include Ungeskriptet, Doc Felix and Liebscher & Bracht. She is responsible for channel strategy, content concepts and coaching in front of the camera — everything, in other words, that turns views into enquiries.

Before moving into sales and business development she read law. It still shows in her work: she thinks in structures and analysis, and at the same time has a feel for what actually moves people on the other side of the screen.

Alongside the YouTube consulting she builds sales teams and works as a keynote speaker.